Introduction
Every day, humanity makes new discoveries — yet many of them remain invisible. Some are never published. Others are discovered twice: once by an unknown amateur, and later by a professional who has the resources to announce it properly.
The first of these is what we call a covery — a hidden or poorly publicized discovery that still claims scientific priority but doesn’t reach the world. Coveries represent a tragic loss for both science and society.
At the same time, a new profession is emerging to address this problem: science marketers. These professionals ensure that discoveries and coveries alike get the attention, funding, and recognition they deserve.
This article explores how World Science DAO envisions a transparent, decentralized future for science — and why science marketers will play a central role in unlocking the full value of coveries.
What Is a Scientific Covery?
A covery is a scientific discovery that:
- has been made by someone (often outside formal academia),
- legitimately claims priority,
- but remains poorly publicized,
- so that later rediscoveries by more established scientists are obscured the original contribution.
In other words, a covery is a hidden discovery — a result that exists, but not yet acknowledged by the scientific mainstream because of lack of visibility, funding, or institutional backing.
Examples may include mathematical or physical breakthroughs by independent researchers, theoretical works published on personal blogs, or proofs that remain unpublished because of financial or editorial barriers.
The concept of coveries shows why science needs marketing as much as it needs research.
The Crisis of Visibility in Science
Even great science can fail to make an impact if no one knows about it.
Today, the research ecosystem suffers from several deep problems:
- Paywalls and publication fees:
Many researchers cannot afford open-access publication, leading to the loss of valuable work.
(Science DAO — Protect against predatory publishers) - Gatekeeping and reputation bias:
Academic journals often prefer institutional authors, sidelining independent or unconventional work. - Funding monopoly:
Traditional grants fund fashionable topics, while truly novel or controversial work is left behind.
(Science DAO — Save basic science) - Lack of marketing and outreach:
Many scientists lack the skills or resources to promote their discoveries. As a result, coveries accumulate, unseen and uncredited.
This is where science marketers step in.
What Is World Science DAO?
World Science DAO (Decentralized Autonomous Organization for Science) is building a new model for global research funding, publication, and reputation.
Its core innovations include:
- Blockchain and AI-based grants distributed transparently via smart contracts (AI Internet-Socialism project) solves the problem of coveries by creating a new occupation — scientific marketers who can do publicizing work instead of the author;
- XML-based publishing to replace HTML and LaTeX for universal readability (XML for Publishing);
- Post-publication peer review and community moderation (Scientific Journal with Peer Review After Publication);
- Open governance that will allow researchers, donors, and marketers to vote on funding priorities.
Science DAO’s approach democratizes science and creates an environment where coveries — not just discoveries — can surface and thrive.
Why We Need Science Marketers
1. To Make Coveries Known
Science marketers ensure that hidden discoveries receive visibility. They help independent researchers build audiences, attract collaborators, and connect with media outlets. Without them, many coveries remain unknown indefinitely.
2. To Bridge Scientists and the Public
Even established scientists often struggle to communicate their work effectively. Marketers translate complex concepts into accessible formats — infographics, podcasts, or social campaigns — ensuring ideas reach policymakers, investors, and educators.
3. To Improve Funding Access
In the DAO ecosystem, visibility often drives funding. Marketers help scientists position their proposals for grants, optimize community engagement, and earn tokens or votes from stakeholders.
4. To Strengthen Trust
As coveries emerge from nontraditional sources, credibility is key. Science marketers help present such work with transparency, contextual evidence, and ethical rigor — protecting against misinformation or exaggeration.
5. To Modernize the Scientific Workflow
From metadata tagging and search optimization to DAO voting campaigns, marketing science requires a hybrid skill set — communication, tech literacy, and understanding of blockchain governance.
How Science DAO Supports Science Marketing
World Science DAO recognizes marketing as an integral part of science, not a side activity.
Its infrastructure:
- Includes funding mechanisms for science marketers alongside scientists and developers;
- Enables affiliate publishing and decentralized promotion networks (read more on Science DAO);
- Rewards visibility and outreach as measurable, tokenized contributions;
- Encourages collaboration between researchers, marketers, and reviewers.
Thus, marketing becomes a scientific contribution in its own right — a means of transforming a covery into a recognized discovery.
The Ethical Side of Science Marketing
The mission of a science marketer is not hype, but truthful amplification. Their role is to help valid discoveries reach the world — not to inflate false claims.
Coveries deserve recognition, but that requires:
- honest verification and peer dialogue,
- clear documentation, and
- openness to challenge and correction.
By combining communication skills with ethical discipline, science marketers can ensure that both discoveries and coveries advance human knowledge.
What Will Science Marketers Advertise
It is anticipated, that science marketers will promote not only peer-reviewed articles, but sometimes by themselves do peer review independent on big publishers, putting their own scientific reputation into review of self-published works by publishing signed (such as by HTTPS protocol) documents, that review scientific works. That’s the future of peer review, I think. No need for publisher, need independent review of scientific manuscripts. No need of scientific journals or book publishers, but reward both authors and science marketers (that take place of publishers) by the AIIS app.
Well, big publisher may continue to exists, but not as paywalls as now, but as consortiums of scientific marketers publishing works in open access for free.
This makes copyright of scientific works unnecessary and makes a huge opportunity to publish them as Creative Commons or similar license open access works.
Conclusion
A covery is more than a forgotten discovery — it is a scientific opportunity waiting to be revealed. But without visibility, a covery remains invisible history.
Science marketers are the bridge between scientific creativity and social recognition.
They help transform hidden truths into public knowledge — ensuring no covery stays buried.
Through initiatives like World Science DAO, the world is beginning to understand that science doesn’t end with discovery — it continues with communication.
Science marketing is not just a new profession — it’s the next evolution of the scientific ecosystem.
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